Forbes contributors publish independent expert analyses and insights. Pam Danziger reports on retail, focused on the luxury consumer market. On Wednesday, November 20, Muddy Waters announced it was ...

OAKLAND, Calif.--(BUSINESS WIRE)--In a world of one-trick ponies, e.l.f. delivers a glow that really goes the distance. e.l.f. Cosmetics, a brand from e.l.f. Beauty (NYSE: ELF), launches a new ...

Beauty is transforming from a single-brand cosmetics company to a diversified beauty player, driving bullish sentiment. Read more on ELF stock here.

OAKLAND, Calif.--(BUSINESS WIRE)--e.l.f. Brands, a part of e.l.f. Beauty (NYSE: ELF), inclusive of e.l.f. Cosmetics and e.l.f. SKIN, announced today the launch of e.l ...

e.l.f. Beauty shares plunged after Q2 2026 revenue missed estimates and management issued cautious guidance, sparking a 40% decline from pre-earnings levels. Short-term U.S. sales decline stemmed from ...

E.l.f. Beauty is acquiring Hailey Bieber's skincare brand Rhode for $1 billion. The deal will build on E.l.f's efforts to expand further into skincare and reach a higher-income consumer. "I've been in ...

Fast-growing Los Angeles beauty brand founded by Hailey Bieber will further diversify e.l.f. Beauty’s portfolio of brands e.l.f. Beauty has signed a definitive agreement to acquire rhode, a ...

E.l.f. Beauty plans to walk back some of its tariff-fueled price increases to offset a slowdown in unit sales as consumers have been pulling back. "We've seen units drop off a bit more in the last few ...

This voice experience is generated by AI. Learn more. This voice experience is generated by AI. Learn more. Tarang Amin, Chairman/CEO, E.l.f. Beauty speaks onstage during The Business of Beauty Global ...

“E.l.f.ino & schmarnes” features comedian Matt Rife and drag star Heidi N Closet as a legal duo rallying for accessible, high-quality beauty products. E.l.f. Cosmetics today (Aug. 11) launched a ...

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