Data analytics has never lacked for coordinates. Filling a spreadsheet with lead scoring algorithms, customer retention costs or predictive conversion metrics is second nature for most B2B marketers.

RESTON, Va., Feb. 21, 2025 (GLOBE NEWSWIRE) -- SADA, An Insight company, a leading services and solutions Google Cloud consultancy driving transformative change for its customers, has received five ...

No audio available for this content. Maptiks‘ web map analytics is now integrated with Esri’s ArcGIS platform and available on ArcGIS Marketplace. It is now possible to receive analytics surrounding ...

Google acquired Urban Engines, which will become part of the Google Maps team. Urban Engines has a technology called “urban OS” that the company describes as an intelligent software overlay for the ...

Panasonic Avionics is adding a new integrated moving map and data analytics platform to its NEXT-supported suite of in-flight entertainment and connectivity solutions. The Arc in-flight map platform ...

LOCLYS has released a location analytics platform designed to help businesses make decisions based on how many potential customers are in a specific geographical area. The platform combines high ...

No audio available for this content. Esri released Esri Maps for Office, a new analysis tool that allows business professionals to visualize data by creating and sharing interactive maps directly ...

Microsoft on Wednesday released a free analytics tool it calls Clarity that has been in beta for two years. The technology has several features revolving around heat maps that aim to help website ...

Few things are as important as analytics if you want to succeed on the web – which is probably why Google worked hard to develop a powerful Google Analytics tool. The upcoming version of Analytics, ...