So what is the allure of powder foundation? In addition to most full-coverage powder foundations having an “instant transformation” effect that makes for a great social media post, makeup artist and ...

Read the original article on Purewow. Finding the right foundation for your skin can be tricky. You want to make sure it’s the right shade, it delivers adequate coverage and it stays on all day. While ...

I hate the feel of thick, heavy foundations, but sometimes, I still want to even out my complexion with a light wash of color. In my quest over the years to find a foundation that doesn’t suffocate my ...

The K-beauty skin-first approach means that you will always find cosmetics infused with skincare ingredients – and this is ...