The Virtual, Augmented, and Mixed Reality market is at a transformative juncture, evolving from niche applications to mainstream consumer and enterprise use, reshaping industries such as gaming, ...

Global AR and VR in Healthcare Market OverviewThe global Augmented Reality (AR) and Virtual Reality (VR) healthcare market is ...

The art world is experiencing a digital revolution. Immersive technologies are reimagining the shapes that art can take and ...

A project funded by NASA could help bring emergency medical care to rural Arizona. ASU researchers are developing augmented ...

Brands are constantly seeking innovative ways to connect with their audiences. Today, virtual reality (VR) and augmented reality (AR) are no longer just futuristic concepts. They are powerful tools ...

Virtual and augmented reality are two forms of media that can impact how advertisers build relationships with customers. Here is what you need to know.

Tim Cook said augmented reality allows consumers to be more "present." — -- In an exclusive interview with ABC News, Apple CEO Tim Cook said he favors augmented reality (AR) over virtual reality ...

By Abubakari Saddiq Adams  The integration of cutting-edge technologies such as Artificial Intelligence (AI), Virtual Reality ...

People love to poke fun at the failures of the VR industry, but if you look a little more closely, you'll find a vibrant ...

April 24 (UPI) --Meta has laid off employees who worked in its Reality Labs division on developing virtual and augmented reality systems and the wearable devices that use them, the company announced ...