There’s often a misconception that artificial intelligence (AI) is only applicable to businesses in the B2C space. It's thought that since B2C companies have more customers, they have more data to ...

The Business-to-Business or B2B business model refers to a commerce transaction between businesses. In this model, one business provides products or services to another business, as opposed to selling ...

Here we are over two decades into the 2000s, but bad B2B content marketing still exists. Digital content marketing has existed for at least 10 years, but some businesses still make elementary mistakes ...

Innovation. It’s a word that can be a little difficult to define, especially when you attempt to apply to it specific industries and verticals. But that’s exactly what we’ve done. The industry is B2B.

According to research, there were a staggering 5.7 million private sector businesses at the start of 2017 in the UK, which is 197,000 more than 2016, and 2.2 million more since 2000. Yet there’s an ...

Let’s get this straight… there is no such thing as a B2B Google algorithm. However, things run quite differently when you are targeting businesses and not consumers with your SEO efforts. B2B keyword ...