ComScore has added mobile ad network rankings to Media Metrix. The new reporting will be called Mobile Metrix and become part of the overall Media Metrix product suite. Until now, Media Metrix was ...

Online marketing company ValueClick has acquired mobile ad network Greystripe for $75 million, according to TechCrunch. The deal continues a merger spree among the mobile ad networks, as noted in ...

Mobile ad specialist HeyZap has unveiled a new tool that will allow developers to directly compare multiple ad networks, automatically switching between them to maximise revenue. As billed, HeyZap ...

To succeed in advertising, you have to go where your customers are. In the United States, where 97% of the population owns a mobile device, mobile advertising allows advertisers to reach their ...

Is hyperlocal inventory getting easier to come by? The rate of smartphone ownership in the U.S. (106 million as of March, by comScore’s count) suggests yes, but many say it’s still tough to amass ...