Tension: Marketing teams expect efficient ad performance to guarantee sustainable customer acquisition costs, yet CAC keeps rising ...

Success in B2B marketing isn’t just about playing the game — it’s about playing it smarter than your competitors. The 2025 B2B Campaign Optimization Series was the go-to event for insights on ...

Today is the day as our Master Campaign Optimization begins with three webinars from leaders in the B2B marketing industry. With 75% of respondents to Demand Gen Report Benchmark Study cited Improving ...

Return on investment (ROI) is a key consideration in every strategic business conversation. Chief executives demand it, chief financial officers measure it, and marketing leaders strive to achieve it.

Analysis of 57 retail accounts reveals automated campaigns now dominate Google Ads budgets while traditional Shopping ...

KUALA LUMPUR, Malaysia, Jan. 27, 2025 (GLOBE NEWSWIRE) -- Starbox Group Holdings Ltd. (STBX) ("Starbox" or the "Company"), a service provider of cash rebates, advertising, and payment solutions, ...

As the Majority of Advertisers Plan to Increase Converged TV Spend, Innovid Closes the Gap Between TV Measurement and Campaign Optimization Using InnovidXP Measurement, Marketers Can Now Instantly ...

Artificial intelligence has become marketing’s favorite headline. Every platform, publisher and technology partner now promises “AI-powered” solutions that will make campaigns smarter, faster and ...

GetHookd announces an AI-powered marketing research platform designed to optimize Facebook ad performance.

In today’s fast-paced digital world, businesses are constantly seeking smarter ways to manage their marketing budgets. With the rise of artificial intelligence (AI), marketing has undergone a ...