If you thought the infotainment systems available in today's autos represented the bleeding edge of in-car tech, you haven't seen anything yet. Here at CES, Harman is showing off a new augmented ...

BMW's Neue Klasse teases Level 3 ambitions and AR driving experiences at IAA Mobility. Qualcomm's Snapdragon Ride (V2X 200) + Digital Chassis enable AR HUDs and stronger Level 2+ features. With Level ...

In the next seven years, true augmented reality will likely not become mainstream anywhere, except the automotive industry -- and here are the reasons why. By "true" augmented reality" we mean AR that ...

Picture-in-picture may be coming to your next car courtesy of head-up displays that put more snippets of information in your line of sight. By giving you controlled doses of data projected onto a ...

AR is used in various areas of the automotive sector. A notable application is head-up displays (HUDs) and headset infotainment systems, which use AR as part of augmented GPS navigation, warning ...

There I was on my same street that I’ve driven down for the past 14 years. Except this time I was collecting coins and power boosts as if my block was the setting for a video game. In a way it was a ...

New on the app store is Car Finder, a clever app that leads back to your parked car using augmented reality. The app uses the iPhone’s camera to overlay the direction of your car and how far away it ...

Technology continually shapes and transforms how we interact with everything around us. When it comes to driving, the latest example of this is the integration of augmented reality (AR) in automotive ...

ATLANTA, GA, UNITED STATES, April 10, 2025 /EINPresswire.com/ -- BrandXR, a leader in augmented reality experiences, and Glaze Car Wash™ have partnered to launch an ...

LocFinder is an augmented reality app that boasts it will always let you see which direction is home or find your car, even if you’re halfway across the world. LocFinder costs $0.99 on iTunes and ...

Helsinki-headquartered Basemark has raised €22mn to bring its augmented reality (AR) “toolkit” to automakers across the globe. Basemark’s software, dubbed Rocksolid AR, is an AI-based computer vision ...