Many of us have memories of begging our parents for our favorite childhood cereal. Depending on the decade, there might have been more on the line than just a bowl of Cap'n Crunch or Fruity Pebbles.

Children today do not know the joy of opening a cereal box and finding a free gift inside Almost every box used to come with a freebie, from toy cars and figurines to puzzles and even sunglasses We’ve ...

Do you remember racing your siblings to the kitchen to dig through the cereal box for a toy? Those vintage cereal box prizes might be worth a cool mint today. The launch of cereal box prizes excited ...

CNET editor Gael Fashingbauer Cooper, a journalist and pop-culture junkie, is co-author of "Whatever Happened to Pudding Pops? The Lost Toys, Tastes and Trends of the '70s and '80s," as well as "The ...