You’ll have to be thrifty to afford one of these, but any classic truck lover should appreciate it. The latest creation from California boutique automaker Icon is the TR Series, a retro-modern take on ...

Icon is best known for its restored and re-engineered 4x4s, but the Chatsworth, California company is also heavily into vintage pickups. We were fortunate enough to drive a blue 1952 Chevrolet ...

Los-Angeles based vintage car restorer Icon 4x4 has unveiled what is possibly the most desirable Chevy truck restomod we've seen in a while. Folks, you're looking at a 1952 Chevy Thriftmaster 3100 ...

Just as there are for any manmade piece of history, there's a story behind every classic pickup that's been fortunate enough to have escaped their date with the crusher. A lot of these old beasts of ...

California-based Icon built a 1952 Chevrolet Thriftmaster 3100 pickup that showcases a different approach to the work it’s famous for. While its previous Thriftmaster-based builds (including the one ...

Here's an awkward scenario to consider. Say you have a guy who spends more than some new houses go for building-or having built-a full custom truck. When he goes to a show, he's going to expect a ...

Well, way before the Silverado or the C/K series, and before Chevy’s Task Force, there was the Advance Design series. Also called in many other ways. Though none of them rhymed with a Sushi song, or ...

For most of us, our lowriding influence can typically be traced to a particular Lowrider magazine article we read or a certain vehicle we may have seen cruising down the local boulevard. For Leo ...

They don’t make ‘em like they used to, so if you got one, make sure you keep it running nice. That’s the idea, at least, and now, Los Angeles-based car customizer Icon is giving us a taste of what ...

As soon as the Second World War ended, carmakers went back to the drawing boards to come up with new designs for the vehicles they made. After all, they now had both the experience of the battlefield ...

Somehow the 5,000-year-old wood that makes up the truck's bed comes up first. "It's reclaimed black peat oak from a bog in Ireland," says Jonathan Ward, Icon's CEO and chief designer, showing me the ...

Icon is best known for its restored and re-engineered 4x4s, but the Chatsworth, California company is also heavily into vintage pickups. We were fortunate enough to drive a blue 1952 Chevrolet ...