Comcast's cable-box data edge could power profitable, targeted streaming ads despite rising risks.

TV providers and streamers’ real competition isn’t each other, it’s social video. Or at least that’s what the president of Comcast Advertising, James Rooke, said during an interview on Wednesday at ...

NEW YORK—Comcast Advertising has launched a new AI creative platform that will make it much easier for small businesses and local advertisers to market and promote their products by using AI-powered ...

DENVER, June 22, 2026 /PRNewswire/ -- Today at the Cannes Lions International Festival, Comcast Technology Solutions (CTS) announced that Active International, the global media and corporate trade ...

It’s upfronts season, and brands seeking measurable results, brand safety assurances and cultural legitimacy know that TV will deliver. Industry pros share their predictions about what’s ahead in ...

Bringing Credit and Debit Card Transaction Data to Comcast's Outcomes+, Enabling Advertisers to Identify Untapped Households and Prove Real-World Campaign Impact Comcast Advertising, the advertising ...

Comcast Advertising has struck a deal with intelligence firm Affinity Solutions to bring the company’s consumer purchase data into Comcast Advertising’s Outcomes Plus (stylized as Outcomes+) ...

New programmatic linear solution, available with FreeWheel’s Buyer Cloud, gives advertisers the opportunity to buy and optimize premium traditional TV inventory alongside their digital media spend.

Score another win for AD-ID. On Wednesday, AD-ID announced a partnership with Comcast Technology Solutions (CTS), a division of Comcast Cable that develops buying and planning products for advertisers ...

Comcast on Monday unveiled a platform to make buying ads across TV, linear and digital as easy as on search and social media platforms. The idea is to allow more small businesses to use performance ...