Battery maker Energizer Holdings Inc. plans to spend $120 million on advertising and marketing to promote its new Schick three-bladed razor for women. Energizer hopes to gain market share from ...

Energizer Holdings has selected Camp + King as its new agency of record, succeeding Omnicom’s TBWA/Chiat/Day which had the account for 25 years. The incumbent did not defend the account. Camp + King, ...

The “Unleash Your Inner Rock Star” iAd, which was developed by TBWAChiatDay Los Angeles, takes an interactive approach to informing consumers about the partnership. The ability to truly interact with ...

Energizer Holdings has tapped a new advertising agency to put a jolt into its battery and lighting products. The Town and Country-based company has selected San Francisco ad agency Camp and King as ...