When a camera decision comes down to head versus heart, there's usually one winner ...

Fujifilm announces the launch of analog instant camera “instax mini 99” (mini 99) in the new color “SILVER” on July 29, 2026 ...

As of July 14, the Fujifilm Instax Square Link Smartphone Printer is on sale for $129.95 at Amazon. That's $34 off its full ...

Firmware v1.1 for GFX Eterna medium format cinema camera arrives today, with further updates over the coming year ...

Instax-led growth and a push into semiconductor materials, but ROIC/profit durability needs proof. Click for this FUJIY stock ...

Nearly five years ago, Fujifilm changed the instant photography game with the original Instax Mini Evo. It wasn’t just an ...

Fujifilm's GFX ETERNA 55 gets firmware 1.10 today, with MXF playback, LANC support and auto ND control planned through ...

When Fujifilm dropped the original Instax Mini Evo nearly five years back, it completely flipped the script on instant ...

The second power zoom lens in the “GF Lens” lineup, covering the wide-angle range Supports high-quality and efficient video ...

Celebrating its 10th anniversary by paying homage to Fujifilm’s disposable film cameras, Beams Japan also drops a line-up of ...

The new firmware version now released, v1.10, for GFX ETERNA 55, expands the possibilities for creative work and further ...

FUJIFILM Corporation today announces a firmware roadmap designed to further expand the applications of the “FUJIFILM GFX ETERNA 55” (GFX ETERNA 55), Fujifilm’s first dedicated filmmaking camera. The ...