Tucked away amid an unassuming mix of mid-rise office buildings in a quiet part of Berlin is an entire floor that serves as the headquarters for one of the world’s biggest professional gaming ...
Ralph Lauren is furthering its stake in the gaming world with a new collaboration. The brand is partnering with G2 Esports, a European entertainment and gaming company. The partnership is anchored by ...
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Esports merch turning fans into loyal tribes
Esports teams are transforming merchandise into a central pillar of their brand, merging fashion, gaming culture, and exclusivity to strengthen fan loyalty and generate sustainable revenue.
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