Interactive content allows the user to have a more exciting experience with your content. With all the possibilities afforded by technology. Digital content should be interesting and not flat like ...

SANTA CLARA, Calif.—New research is highlighting the importance of interactive live video for Gen Z consumers. More than half of respondents (51%) to a survey commissioned by Agora agreed they would ...

An online presence is essential to any organization’s success, whether it’s through a custom-built website, app or even just a social media account. The world is digital, and for prospective customers ...

Today’s marketing and ecommerce leaders know that video is a critical component of any content strategy. After all, retailers using video in product detail pages (PDPs) can see conversions increase by ...

Are you a print subscriber? Activate your account. By Erika Wheless - 2 days 17 hours ago By Tim Nudd - 3 days ago By Jack Walsworth - 3 days 15 hours ago By E.J. Schultz - 3 days 20 hours ago By Ad ...

Maggie Zhang, head of global video measurement GTM at Amazon Ads. Interactive video ads make more of an impact than you might expect, according to new research by Amazon Ads and Publicis Media. But ...

NEW YORK--(BUSINESS WIRE)--Six years after announcing its landmark partnership with Walmart, Eko, the leader in interactive video technology, is offering a detailed look at the positive impact its ...

Unlock the full InfoQ experience by logging in! Stay updated with your favorite authors and topics, engage with content, and download exclusive resources. Sub‑100-ms APIs emerge from disciplined ...

NEW YORK—A new study from Innovid has found that interactive connected TV (CTV) campaigns deliver stronger results across key performance and attention metrics than interactive campaigns on mobile and ...

Dorian, a fast-growing game platform serving mostly female game creators and fans, has added interactive video integration with its user-generated content (UGC) games. Aiming to revolutionize the way ...

The chatbot can now serve as a real-time interactive docent during a museum tour and an analyst when studying charts, graphs or videos TikTok parent ByteDance has upgraded its Doubao chatbot, one of ...

When lottery winners win major jackpots, we often wonder — where did they buy their ticket? How did they win? We’ve all sat and watched the local news in awe at winners standing in front of local gas ...