Is the open internet in trouble? Open programmatic ad spend has only grown 3% since 2021, according to equity research firm Wolfe Research. Walled gardens have grown 10% in the same time frame. This ...
A lengthy stack of issues and macro trends is shaping the technology industry today, and high on the list is the prospect that the internet engine powering an estimated $16 trillion to $21 trillion ...
Search advertising continues to be the largest form of internet advertising. Search revenue grew nearly 16% year on year. Fueled by “impressive YoY growth,” paid search advertising revenues hit a new ...
Agency picks can quietly determine a brand’s tech stack; Ad spend is shifting away from the open web; The CW is betting on partnerships, not its own platform. Open programmatic ad spend has only grown ...
Social-media advertising revenue hit $117.7 billion last year -- up 32.6% year-over-year (YoY), topping media gains, according to the Interactive Advertising Bureau (IAB). It accounted for 40% of ...
Internet ad revenues surged to a landmark $20.1 billion, according to a just-released IAB Internet Advertising Revenue Report prepared by the New Media Group of PwC US. This is an 18% increase over ...
In the first article of a two-part series, Charles Feng, Lian Xue, and Runjing Wang of Tahota Law Firm consider the different perspectives on whether China’s Anti-Unfair Competition Law should ...
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