The days of white athletic tape have, it seems, spooled to an end, making way for a new era marked by color and distinctive shapes. Call it the era of kinesiology therapeutic sports tape. Whether name ...

Around the time of the 2004 Athens Olympic Games, colorful strips of tape strategically stuck in various ways across athletes’ bodies started popping out on broadcast competitions. The bright, sticky ...

Getting your Trinity Audio player ready... Cupping is getting a lot of attention in the Olympics this week, but there’s another bit of visible therapy on some of the athletes at the Rio games — ...

Serena Williams's tennis fashion is always on point, but fans have noticed one recent addition to her on-court look: a strip or two of tape on her face, specifically her right cheek. We're used to ...

Add Yahoo as a preferred source to see more of our stories on Google. According toThe Times, it is believed that the 40-year-old tennis champion wears kinesiology tape on her face to help relieve any ...

You’ve probably seen athletes with bright-colored strips of tape on their shoulders, knees, or backs. These are called Kinesio tapes. They are stretchy, skin-like tapes used in sports therapy. But do ...

Athletes in Beijing are using KT Tape to protect their faces from the freezing cold temperatures, but the CEO of KT Tape Greg Venner warns that the tape isn't clinically tested for faces. The KT Tape ...

German beach volleyball player Katrin Holtwick might have been more internationally famous for the aquamarine lines of tape trailing down her midriff than her serves and spikes at the London Olympics.

Kinesiology tape may provide support, reduce pain and swelling, and have other benefits. Some people use it to treat injuries and improve performance. Share on Pinterest Today, there are more than 50 ...