The new Smart Play sets come with motion sensors, lights and sound. But does the legendary building system actually need this ...
Lego's construction sets have been a fantastic choice for analog play for several decades now. These interlocking building blocks are set to get way more interesting with the inventive toy company's ...
The Midland Brick Convention will be held at the Bush Convention Center on June 11th-12th, featuring over 3,000,000 Lego ...
The LEGO Group has introduced LEGO SMART Play, an innovative new platform powered by LEGO's SMART Brick. This new technology includes 20 patented features and a custom chip smaller than a ...
If you spotted a Lego Smart Brick on a table, you wouldn’t think anything of it. Well, apart from, “Who left a Lego brick on this table?” And perhaps, “At least it wasn’t on the floor, because ...
Ships from the vast Star Wars universe are no stranger to getting the LEGO treatment, but this set is the first time we've had the chance to build the Home One Starcruiser recreat ...
LEGO stunned fans and tech watchers at CES 2026 with a groundbreaking announcement that could reshape how physical play meets interactive technology. The toy maker introduced its LEGO SMART Play™ ...
Yes, it's true that I have pondered the price of Lego bricks before, by looking up the cost and number of pieces in various sets. Here is the data, and a link to my original analysis. I arrived at a ...
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