LEGO are bringing kids a little closer to playing with Pokémon in real life as they showed off the new SMART Play System ...

Lego and Nintendo are teaming up for a new Donkey Kong set coming in 2026, based on the classic arcade game.

Was the LEGO Super Mario series a sign of bigger things to come all this while? LEGO had a big announcement to kick off CES 2026 with this week: an all-new Smart Play ...

At CES 2026, Lego has announced the upcoming launch of the Lego Smart Play system, an interactive technology the company is calling the biggest evolution to Lego bricks since the introduction of the ...

LEGO SMART Play is here, but what is it? LEGO SMART Play is a new innovation in LEGO builds, bringing light, sound, and immersion to sets. I think we can all agree… We spend A LOT of time looking at ...

We sat down with the LEGO Group to discuss its new LEGO SMART Play system, the value it brings, and all the fun and imagination it holds. At the beginning of 2026, the LEGO Group rang in the new year ...

Probably my favorite thing about the Lego Smart Play system unveiled this week at CES is that it was designed for kids, first and foremost. In the past 10 years or so, Lego has increasingly courted an ...