Consumer Electronics Show, the Lego Group gave us a potential answer. The company announced Lego Smart Play, which adds smart technology to your Lego builds, thanks to a new smart brick. It's not just a lone brick,

The Smart Brick looks very similar to a normal 2x4 Lego brick, but it contains a custom Application Specific Integrated Circuit (ASIC) chip which is smaller than one of the studs on the brick itself. It’s joined by an accelerometer and a copper coil, and Lego has created its own Play Engine and Neighbor Position Measurement (NPM) system.

Lego sets have evolved from a colorful pile of bricks into more elaborate and sophisticated collectibles that entertain children and adults alike. While many holiday shoppers will leave the store with a set or two for a loved one, organized criminals are ...

The LEGO Group truly took the UN’s resolution to heart in the best way. On June 11, 2025, it put the planet in “play mode” by building incredible experiences in Boston, Berlin, London, and Shanghai. It began with LEGO’s Build the Change challenge.