To successfully sell products and cement long-term loyalty, retailers need to deliver a brand story, excellent customer service and ongoing support. Faced with a significant sales downturn, The Lego ...

The LEGO Group announced yesterday (May 8) that it will open a new regional distribution centre in the US state of Virginia. The toymaking giant will invest $366m in the facility, which will be ...

It is “very rare” market mix modelling (MMM) is considered a strategic tool in businesses, says Lego’s global head of effectiveness James Sallows. The marketing effectiveness team has been on a ...

Matthew was the Apps and Games Editor at Android Police until 2025. The latest Star Wars movie should arrive in theaters at the tail end of 2019, and so it makes sense that Warner Bros, LEGO, and ...

On average, every person on Earth owns 94 LEGO bricks. But that’s not enough for the Danish toy manufacturer. LEGO is seeking to increase its popularity among kids of all ages – and it seems to be ...

It's only natural.

Smart entrepreneurs today are using the “Lego” strategy: Think about a Lego set — you can build a castle today, then, you can take it apart and by tomorrow, those same bricks can become a spaceship.