As Filipino consumers become more discerning when shopping online, Lazada Philippines is positioning trust at the center of its upcoming 3.3. Pasabog Sale, running from March 2, 8:00 PM to March 5, ...
As a tech journalist, Zul focuses on topics including cloud computing, cybersecurity, and disruptive technology in the enterprise industry. He has expertise in moderating webinars and presenting ...
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Lazada shifts to trust-focused strategy from price-driven sales
Lazada Philippines is emphasizing consumer trust and product authenticity in its upcoming March sales campaign, as e-commerce platforms aim to strengthen shopper confidence and move beyond purely ...
Lazada Thailand is shifting its strategy to "confidence commerce", prioritising trust and reliability over price or delivery speed.
Lazada Group is making plans to integrate e-supermarket app, RedMart, into its e-commerce platform in a bid to tap Southeast Asia's burgeoning online grocery market that is estimated to be worth ...
Lazada Malaysia chief executive officer Kaya Qin said the platform’s focus for the upcoming 3.3 campaign extended beyond sales to demonstrating shared responsibility, adding that Lazada intended to ...
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Lazada joins YouTube scheme
YouTube has extended its shopping affiliate programme in Thailand to cover Lazada, fuelling the nation's thriving video commerce landscape. The move follows its partnership with Shopee last year.
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