While "niching down" is key for mastering one area, you still need a solid understanding of these digital marketing fundamentals to lead in marketing. Marketing budgets as a percentage of company ...

Digital marketing is changing fast. Your audience is bombarded with media competing for their attention. Your products are evolving. Is your marketing strategy evolving, too? To succeed today, you ...

Cheryl Ragland is Chief Marketing Officer at Spirent, where she leads Spirent’s global marketing efforts and overall digital strategy. Marketing used to be so simple. Before there was social media, ...

The backbone of traditional marketing has long been the 4Ps: product, pricing, placement, and promotion. While these fundamentals still hold true, the Internet has changed both marketing and the ...

Writing a product description isn't that hard. Your prospect wants to know what you do, what they can do with your product, and the benefits they’ll receive. Getting a product or company name and ...

Ajay Gupta founded Stirista in 2009. As CEO, he oversees the data-driven, performance marketing solutions provider's global growth. Every day we hear about the state of the economy, rising inflation ...

When consultant Catherine Littell, ’08, advises entrepreneurs on how to refine their messaging and rise to the next level, she speaks with unusual authority —after all, she’s been there. In 2006, soon ...

Brian Kurtz has been a direct marketing professional for 36 years. By studying legendary direct marketing practitioners, he has learned that the keys to their selling success apply to all marketing ...

Opinions expressed by Entrepreneur contributors are their own. Many “influencers” and self-proclaimed guru’s on the internet would have you believe that marketing is the solution to all of your issues ...

Opinions expressed by Entrepreneur contributors are their own. The temptation to find a simple solution to the ever-more-complex initiative of marketing growth is strong. Explore an effective website ...