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Labels that sell: packaging as a brand weapon
Packaging is more than a simple container; it’s a powerful brand tool that speaks to consumers before they ever lift the lid. In an era where attention is fleeting and shelf-space is limited, ...
Phenix Label, an Olathe, Kansas-based developer of labels and flexible packaging, has introduced a recyclable packaging design for liquid-filled bottles featuring a tearaway radio-frequency ...
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EU moves towards harmonised waste sorting labels for packaging
The European Commission’s Joint Research Centre has published a technical proposal for harmonised waste sorting labels on EU ...
Demand for shrink and stretch sleeve labels from beverage-makers remains strong, particularly with brands focused on premium ...
The Heinz Dipper is a simple design innovation we wish we thought of—and it’s about to prevent a lot of ketchup stains. Roxberry is a ‘better-for-you’ soda, but its branding is an absolute sugar rush ...
According to Walmart’s corporate website, Wal-Mart Discount Stores offer 120,000 items and their Wal-Mart Super Centers offer approximately 142,000 different items in-store. That creates a very ...
It's time for a facelift at D.G. Yuengling & Son, Inc. in Pottsville. Never fear, the recipe for the popular Yuengling Lager and other beers in the Pennsylvania company's portfolio will not change.
Packaging may be designed in offices, but its real performance is decided by the people who handle and dispose of it every ...
Crate aims to shake up the industry — where most of the sustainability discussion is about the impact of plastic in packaging, but little acknowledgement that paper labels are also part of the problem ...
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