Forbes contributors publish independent expert analyses and insights. Author, professor and founder. Deeply curious about leadership. From the outside it may seem like a simple choice, but pricing is ...

In the evolving landscape of financial services and data-driven strategy, the integration of artificial intelligence (AI) with pricing optimization is redefining how organizations achieve sustainable ...

Nothing beats the tiny thrill of stumbling upon a sale at the grocery store. Whether it's a BOGO, a percentage deal, or a dollar-off that item already on your list, it's satisfying. And Kroger is one ...

Pricing strategy refers to the method by which businesses determine the selling price of their products or services. It is a multi-faceted component of overall business and marketing strategy that ...

On July 28, Target will roll out a new pricing policy that could change how you shop. The retail giant is discontinuing its long-standing price matching program with competitors like Amazon and ...

The changing landscape of drug pricing policy in the U.S. has implications for the global pace and direction of innovation. Drug policy changes are being influenced by perceptions of the value of ...

Pricing strategists are navigating the possibility that input costs, the economy and consumer behavior may all shift drastically. By Sarah Kessler As companies scramble to respond to President Trump’s ...

Surveillance pricing has dominated headlines recently. Delta Air Lines’ announcement that it will use artificial intelligence to set individualized ticket prices has led to widespread concerns about ...

"Our findings show that setting a minimum price on tobacco products can be an effective policy for reducing tobacco sales, especially in local jurisdictions that are preempted by state law from ...