Referral programs have long been a powerful tool for businesses to leverage customer advocacy, turning loyal customers into active promoters. As digital landscapes and consumer behaviors evolve, so ...

According to Truelist referral marketing stats, “People are four times more likely to make a purchase after a referral from a friend.” We trust our friends and what they tell us. So, when they hype up ...

One of the reasons advisors struggle with developing a profitable referral program is that they do not stick with one consistent strategy in their marketing, says John Prendergast, CEO of Blueleaf, a ...

Get my 12 favorite biz ideas for 2024, with full launch plans included here: I sat down with Sam Thompson, a regular on the podcast, to riff on business ideas. We start with the prosumer software ...

When employees recommend someone from their own network, they’re often vouching for more than just skills—they’re bringing in people who they believe align with your organization’s culture and values.

More and more companies have adopted a referral marketing system to gain new customers which can be valuable when done properly. Before creating a referral program, companies need to think about what ...