STILLWATER, Okla. (KFOR) — Oklahoma State football helmets will have a new feature on the field this year. The Cowboys will be donning QR codes on the back of their helmets. When scanned, fans will be ...

See more of our trusted coverage when you search. Prefer Newsweek on Google to see more of our trusted coverage when you search. In an effort to bolster fundraising for Oklahoma State University's ...

For a marketing team, a QR Code is a campaign asset: it carries a budget, a creative treatment, and a number it has to hit.

The NCAA struck down Oklahoma State’s new NIL initiative, but the team isn’t sure it was warranted. On Saturday, just an hour before OSU kicked off its season, the team announced that the NCAA blocked ...

Oklahoma State football is at the forefront of a new approach for raising funds when it comes to the ever-evolving NIL era of collegiate sports. The Cowboys will wear QR codes on the back of their ...

Oklahoma State will revolutionize the business side of college football in 2024. This season, the Cowboys will wear QR codes on their helmets that link to a donation page for the school's name, image ...

Sharat Potharaju is cofounder and CEO of Uniqode, whose vision is to enable digital connection with every physical object and place. Third-party cookies are crumbling, customer acquisition costs are ...

If you're beginning to use QR code initiatives to share deeper narratives that build trust and emotional connection, here are ...