Long before the days of celebrity endorsement deals, these iconic mascots were repping restaurants and snacks.

From its debut in 1935 when the El Paso All-Stars beat Ranger High School, to this year when Arizona State takes on Duke, the Tony the Tiger Sun Bowl has been in continual transition without losing ...

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The Tony the Tiger Sun Bowl, which historically has pitted teams from opposite ends of the country, is often a study in contrasts. The 91st playing of the 92-year-old game fits right into the nation's ...

In an effort to encourage kids to tap their inner tiger, Kellogg’s is rethinking a classic mascot — and his theme song. The new effort positions the big cat as one of the original “Day Ones,” a ...

KITH TREATS collaborated with Kellogg’s Frosted Flakes, featuring Tony the Tiger The collection includes apparel, housewares, and accessories with vintage branding The capsule drops on December 12 on ...

JID teamed with Kellogg’s to transform the classic “Hey Tony” jingle into a full Hip-Hop track called “HEY TONY!” for a new campaign. JID turned childhood breakfast memories into his latest track. The ...

The 2025 Tony the Tiger Sun Bowl came up with a battle of the Devils, as nearby Arizona State will make the short trip to El Paso to take on ACC champion Duke in a rematch of the 2014 Sun Bowl ...

Tony Hawk's Pro Skater 3 + 4 blends the classic content that fans loved in the 2000s with new offerings, including new skaters, gnarlier tricks, an even sicker soundtrack, and, for the first time in ...