Few breakfast cereals evoke the same level of nostalgia and whimsy as Trix. This ever-changing, multicolored staple of childhood mornings boasts a fascinating history intertwined with the advancement ...

GOLDEN VALLEY, Minn. — One of Gen Z's most iconic bands is getting into the cereal game, and sharing the spotlight with General Mills' most popular cereal characters. The Trix Rabbit, Lucky the ...

As we get closer to the release of The Super Mario Galaxy Movie, a variety of fun tie-in goodies and toys are dropping for fans to check out. Even cereal brands are getting in on the fun. Both Trix ...

General Mills has officially announced its collaboration with TXT! Last week, some fans in the United States began spotting cereal boxes emblazoned with photos of the TXT members in local stores.