There's a strong perception around the NBA that the Western Conference makes up the more dominant half of the league.
Not even a four game sweep in the Eastern Conference Finals with each contest decided by double digits could halt the NBA’s momentum when it comes to television ratings. ESPN has had rotten luck in ...
In 2022, the NBA introduced Conference Final MVP trophies, named after Magic Johnson (Western Conference) and Larry Bird (Eastern Conference), both credited with boosting the leag ...
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