Smurfit Westrock partners with Coca-Cola on World Cup packaging to capture spike in consumer demand

Innovative packaging designed to engage football fans during key sporting moment ...
Forbes

World Cup Beverage Marketing—The $10.5 Billion Shift Brands Can’t Ignore

World Cup beverage marketing is reshaping how brands reach fans, drive ROI and turn the 2026 FIFA World Cup into a $10.5 Billion global growth opportunity. This voice experience is generated by AI.
Forbes

World Cup Campaigns: The Ultimate Influencer On What We Eat, Wear And Where We Travel?

MUNICH, GERMANY - JULY 09: A detailed view of a bag of popcorn seen on the pitch after the final whistle in the UEFA EURO 2024 Semi-Final match between Spain and France at Munich Football Arena on ...

Daytime World Cup sparks new marketing playbook

As the 2026 FIFA World Cup approaches, Korean retailers are rolling out a wave of merchandise and food promotions. Unlike previous tournaments, ...