YouTube Gaming surges to a record 8.8 billion hours in 2025 as sponsored streams and esports drive growthIn 2025, ...

Timi is a news and deals writer who's been reporting on technology for over a decade. He loves breaking down complex subjects into easy-to-read pieces that keep you informed. But his recent passion ...

After three years YouTube has unexpectedly shut down its separate destination for gaming. Back in 2015, the company launched YouTube Gaming, a new hub dedicated to gaming creators, content and ...

YouTube influencers are shaping the gaming industry in unexpected ways, and a new study in the journal Marketing Science uncovers the surprising truth: Although influencers can drive massive ...

As TikTok's parent company ByteDance pulls back on its gaming ambitions, YouTube is investing more in the gaming industry. Premium users will now have access to “Playables,” a group of online games ...