Many growing e-commerce brands are outshining larger retailers when it comes to what happens after the "buy" button is ...

For more than a decade, the zero-interest rate policy (ZIRP) created an environment where capital was cheap, risk tolerance was high and the prevailing growth strategy was simple: acquire customers at ...

Opinions expressed by Entrepreneur contributors are their own. If the subscription methodology utilized by many software companies has served a larger purpose, it is that companies will benefit ...

By turning customer-submitted stories into shoppable UGC galleries, Carhartt generated more than $150,000 in revenue directly ...

Making a sale once is great—but what’s even better is when you gain a loyal customer from the sale. Once a customer purchases your product, it’s important to provide incentives for them to buy again.

TROY, Mich.--(BUSINESS WIRE)--Small business owners are less optimistic than they were a year ago and, as they accept a wider variety of payment methods such as debit and credit cards, digital wallets ...

Opinions expressed by Entrepreneur contributors are their own. Like everything good in the world, customers have value. And while their value as people is immeasurable, their value as customers can be ...

(NEXSTAR) – Starbucks and Delta Air Lines have announced a partnership that would allow their loyalty members to earn rewards with qualifying coffee purchases. Beginning Wednesday, Starbucks customers ...

I remember the first time I participated in building out a customer journey map, a critical tool for understanding the customer journey. It was as simple as it gets. An easel, markers and piles of ...

Four out of ten consumers will return “at least” one online purchase each month, a new report finds. That’s a lot of returns, which presents a challenge for any online stores with tight margins. The ...