Employer branding is gradually becoming more important in C-suite conversations, but it’s still a relatively new concept. Several years ago business leaders might have pointed to pinball machines in ...

In many organizations, the focus remains heavily skewed toward corporate branding rather than employer branding, a dynamic that can hinder long-term success in talent acquisition, engagement and ...

According to Dipanjan Chatterjee, vice president and principal analyst at Forrester, “Employer branding — building an employee-targeted brand to attract and retain talent — is at the top of the CEO’s ...

When you think of any major retailer, you probably immediately imagine a personality, a distinct vibe, or something about the company that sets it apart in the marketplace. This branding isn’t just ...

Peter F Drucker once famously declared that a business exists to create a customer. The guru of marketing, Philip Kotler taught us that the customer is king and defined ‘Customer Value Proposition’ to ...

Social media has arisen as a revolutionary force in the fast-paced digital era that we are currently living in. It has reshaped the dynamics of recruitment as well as the core of employer branding. In ...