The SXSW 2024 panel, ‘’The Death of the Purchase Funnel,” hosted by Edelman’s Courtney Miller and featuring insights from marketing leaders including Gina Igwe from DoorDash and Mark DiCristina from ...

Global metaverse revenue opportunities on things like live events, ads, social commerce and hardware are projected to reach over $1 trillion according to JPMorgan, and $800 billion according to ...

When Los Angeles halted in-person film and TV production last year, actor and entrepreneur Terry Crews took on a role he’d never played before: nurse. Going into what he calls “battle mode,” he spent ...

Estee Lauder is a legacy brand often associated with older generations—that’s changing as the brand engages Gen Z with a TikTok-focused strategy. TikTok was recently named Estee Lauder Account of the ...

Pinterest has launched a new augmented reality-based function that enables a “try before you buy” furniture shopping experience for US mobile users. “Try On for Home Decor,” powered by Pinterest’s ...

Final Fantasy Brave Exvius, the first free-to-play game in the Final Fantasy franchise to be built from the ground up for mobile devices, finished a rather unexpected promotion last week. Popular ...

This week in social media news, Google’s top search engineer admits the company can’t convince nearly half of Gen Z that it is good at its main value prop—search. Gen Z, famed for its trust issues ...

There’s no media like earned media, and with over 3,000 users, Ayzenberg Group’s Social Index is the industry standard for measuring it. Also known as free media, publicity or (in Europe) advertising ...

For millions of fans, Selena Gomez is an icon of contemporary pop stardom—proudly Latina, openly embracing her “real stomach” and upfront about her mental health and body-shaming challenges, Gomez ...

In the age of COVID, there are few worse missteps a brand can make than brushing off the potential to reach millions of young, engaged users on one of today’s most lucrative and fastest-growing apps, ...

Joining forces to tap into the virtual and augmented reality of the metaverse, Adidas and Prada have announced the launch of an NFT project that enables fans to contribute to a large-scale digital ...

With higher stakes than ever, the most recent Met Gala reportedly generated over $1 billion in earned media value (EMV) for brands—but how much did The Met itself, under pressure to boost its $329 ...