For over a decade, Business of Apps Berlin has been where Europe’s app growth leaders go to find the strategies, tactics, partners, and connections that move the needle. This November, we’re giving ...

Cansu Agaoglu is Director for Europe at Adjust, the mobile measurement and analytics platform. At Business of Apps London 2026, she laid out a four-pillar framework for measuring app growth in a ...

Bigger UA budgets do not always buy better growth. At higher spend levels, CPIs rise, audience capacity tightens, traffic quality becomes harder to control, and attribution becomes harder to interpret ...

Mobile marketers keep making the same quiet observation in 2026: the channels they have always used to build a brand have stopped feeling premium. Feeds are crowded. Brand-safety is uncertain. And the ...

In Q1 2026, the global micro-drama market entered a new era of AI-driven growth. What began as early experimentation has rapidly evolved into large-scale adoption, positioning AI-powered animation ...

At Business of Apps London 2026, Aidan Rouse, Head of Growth Advertisers for UK & Nordics at Snapchat, made the case that most growth teams are optimizing for where credit lands, not where growth ...

On September 17th, 500+ senior leaders from across the app economy will gather at Convene, Midtown for Business of Apps NYC (formerly App Promotion Summit). Registrations are already up 41% ...

Traffy is a performance marketing agency specializing in in-app traffic across 50+ GEOs. This piece breaks down what actually happens when campaigns scale — and why the same setup that worked at a ...

Programmatic advertising has always promised automation. For years, that promise has centred on faster buying, broader reach, and more efficient campaign execution. But automation alone is no longer ...

Simon Thillay is Head of ASO at AppTweak, a platform that has been working in app store optimization for over ten years. At Business of Apps London 2026, he and AppTweak’s VP of Product Michael Greppi ...

Viktor Orlov is the CEO and founder of Asapty, an Apple Search Ads optimization platform. At Business of Apps London 2026, he ran a workshop on what actually drives performance on Apple Search Ads and ...

This guide covers the top app marketing companies, what they do, how to choose them, and why they’re important for your app acquisition and growth strategy. With millions of apps available, it can be ...