Understanding today’s complex media consumer habits means that advertisers need more granular data to stay informed and reach the right audiences. The Record is a quarterly report card on how U.S.

Omnicom Media (OMC) and Paramount Skydance Corporation (PSKY) on Wednesday said they have introduced a new streaming advertising format designed to deliver personalized and sequential advertising ...

A common complaint about mobile carriers is that they launch attractive new plans and other deals that are limited to new subscribers, leaving existing customers feeling short-changed. Verizon is ...