Apple’s rumored MacBook Ultra could bring OLED, touch support, new silicon, and a higher-end laptop tier, but timing remains ...

Apple on Thursday announced price hikes on MacBook and iPad. Last week, CEO Tim Cook said price hikes were coming due to ...

Apple is a premium company, and that means its prices are tied strongly to its own self-image. High prices make products ...

There are a few solid low prices on Apple devices available this week, including $99 off the Apple Watch Ultra 3, $150 off ...

Anticipated MacBook Neo 2 specs include a powerful A19 Pro chip and 12GB RAM. See why the expected $699 laptop could dominate ...

Take the MacBook Neo. The base model is marked down to $589.99 this Prime Day. Originally, that was only a $9.01 discount on its $599 MSRP. But as of today, it's really a $109.01 savings given the ...

Apple could launch an updated base model 14-inch MacBook Pro with an M6 chip as soon as this year, reports Bloomberg. There ...

MacBooks tend to be the cheapest on Amazon, making them a great product to shop for on Prime Day. These days, though, it's increasingly confusing to know which one is right for you. The dependable ...

Apple is reportedly doubling down on AI for its future Mac devices. The company is believed to be planning the launch of an ...

Apple's price increases are here. The $599 MacBook Neo will sell for $699, whereas the iPad Air now costs $749. Here's the full list of affected products.

New MacBook Pro and iPad Pro devices are coming, but perhaps slightly later than we'd hoped for. According to Bloomberg's ...