Excitement met with risk as 6 AR moves land in 2026 and push devices out of labs. These developments matter now because ...

An in-depth look at the leading augmented reality company stocks in the U.S stock market this year. Here’s what you need to know.

Forbes contributors publish independent expert analyses and insights. A former tech executive covering AI and XR for Forbes. Tom Emrich is an immersive media industry veteran who previously programmed ...

How can physical goods be endowed with digital content? What is phygital marketing, and why will everyone be involved in it in the next five years? Here’s what you need to know.

Augmented Reality (AR) is no longer a novelty. It’s a strategic force reshaping how consumers discover, evaluate and purchase products. AR bridges digital and physical retail in ways that drive ...

The advancements in artificial intelligence have allowed augmented reality to become much more accessible to everyday consumers. From Apple’s Vision Pro to Meta’s Quest, technology that was once ...

For years, Snap has envisioned a future where people wear glasses to view and interact with computer-generated images without having to scroll through their smartphones. The Santa Monica-based tech ...