Humor is hard to execute, easier to get wrong and more difficult to measure in a short-term lens. But I’d argue that fear is ...

For decades, leadership teams have argued over who owns the brand: the chief marketing officer or the chief communications ...

Shakti Tokas has joined IndusInd Bank as Assistant Vice President (AVP) – Brand and Communications Marketing. In his new role ...

BPCM has appointed Christian Langbein executive vice president of growth and strategy, creating an executive-level role as the communications agency continues to expand beyond traditional public ...

Sacramento, California - July 06, 2026 - PRESSADVANTAGE - Silverback Digital Marketing has announced an overview of its ...

The partnership aims to strengthen Vembu Technologies' corporate reputation, thought leadership, and media presence across ...

From streetwear to ready-to-wear, African fashion brands are rethinking their pricing strategy in order to win over consumers ...

It used a strategy that experts say is becoming increasingly common.

Your website is no longer your digital asset. Your knowledge is. Here's the architectural shift AI is forcing on enterprises.

For much of the past three decades, public relations across Africa has been measured by visibility. Newspaper headlines, broadcast interviews, event coverage, and media mentions often served as the ...