Comcast's cable-box data edge could power profitable, targeted streaming ads despite rising risks.

TV providers and streamers’ real competition isn’t each other, it’s social video. Or at least that’s what the president of Comcast Advertising, James Rooke, said during an interview on Wednesday at ...

NEW YORK—Comcast Advertising has launched a new AI creative platform that will make it much easier for small businesses and local advertisers to market and promote their products by using AI-powered ...

It’s upfronts season, and brands seeking measurable results, brand safety assurances and cultural legitimacy know that TV will deliver. Industry pros share their predictions about what’s ahead in ...

Score another win for AD-ID. On Wednesday, AD-ID announced a partnership with Comcast Technology Solutions (CTS), a division of Comcast Cable that develops buying and planning products for advertisers ...

When advertisers think of the social networking category, they mostly focus on the “social” aspect, as in a way to reach scaled audiences within walled gardens. But there’s also the “network” ...

Comcast on Monday unveiled a platform to make buying ads across TV, linear and digital as easy as on search and social media platforms. The idea is to allow more small businesses to use performance ...

Includes new AI-powered products leveraged by Comcast’s deterministic data and full-funnel attribution products supported by new and expanded partnerships with Mastercard, Clarivoy, DISQO, Fandango, S ...

The use of credit and debit card transaction data to Comcast's Outcomes+ platform will help advertisers find new prospects and prove campaign effectiveness When you purchase through links on our site, ...