From high-profile influencers to live ticket-queue tracking, some fear aggressive marketing is ruining championships ...

Ambush marketing — i.e., associating one’s brand with a high-profile event without being a formal sponsor — carries ...

A team of University of North Georgia (UNG) students finished in fourth place at the Kennesaw State University Regional ...

The 2026 World Cup is no longer just advertising stage: it has become an opportunity for a month-long commercial event, with ...

With a globally renowned brand, a seat at the top table of annual sporting must-sees and more than 1.3 million visitors each ...

Popl's new native Claude connector turns the hardest workflows in event lead capture and event marketing into natural language conversations. NEW YORK, July 7, 2026 /PRNewswire/ -- Popl, the leading ...

Event contracts, and the prediction markets on which they trade, have seen a sharp rise in popularity in recent years, attracting growing ...

The sports and entertainment collectors brand has inked a new deal with the NBA legend, and is hearkening back to the ...

FIFA is scrubbing stadium brands for the 2026 World Cup, but Levi’s, Heinz & Gillette turned it into viral earned media—key ...

Major League Baseball’s All-Star weekend is launching at Citizen’s Bank Park in Philadelphia, featuring Philly-inspired ...

When the awards started rolling in this year, the marketing team at Driscoll Children’s Hospital celebrated a milestone few ...

Watch industry leaders at this Monks Cannes AI panel explain why AI is a CEO-level transformation and how to break down ...