Streaming Media

Incrementality at Scale: Closing the Loop Without Moving Data

Incrementality has become a board-level priority. It is now even more important for those signing off on marketing budgets to ...
Hosted on MSN

Nexxen and Tinuiti explore marketing performance strategies at Cannes, focusing on data, AI, and incrementality

At Cannes, Nexxen's Chief Customer Officer Kara Cuccinelli and Tinuiti's President Jeremy Cornfield discuss how incrementality, privacy-safe data strategies, and AI-powered innovation drive meaningful ...
adexchanger

How Tovala Banks On Subscriptions And Incrementality – But Not Ads – To Profit From Its Oven

Smart TVs, refrigerators and other home appliances may pester you with marketing and perhaps even check your presence in the room using a front-facing camera. But at least the hardware is cheap!

Admaxxer Surpasses 12,000 Active Brands and $3 Billion in Tracked GMV, Cementing Its Position as the Leading Triple Whale Alternative for DTC Shopify Analytics

Admaxxer, a direct-to-consumer (DTC) analytics and AI ad-operations platform for Shopify and other e-commerce brands, today reported four operating milestones, measured as of May 31, 2026, and ...