With the trademark now officially filed, it is clear that Nike is fully committed to building Bronny’s brand for the long ...

Nike quietly filed a trademark for a logo on Monday for a Los Angeles Lakers player with the last name of James. Not LeBron.

Bronny James received official trademark protection for his Gothic "B" logo through Nike's filing with the Patent Office this ...

The USC Trojans women's basketball team has the most sneaker star power in all of college basketball. Both JuJu Watkins and Jazzy Davidson are Nike athletes heavily marketed as some of the faces of ...

If you purchase an independently reviewed product or service through a link on our website, Variety may receive an affiliate commission. Disney has collaborated with Nike on officially-licensed merch ...

The U.S. men’s national hockey team made headlines over the weekend when it defeated Canada 2-1 in the gold medal final at the Winter Olympics, and now, Nike has dropped a new line of merch to ...

Nike's latest footwear innovation, the Mind 001 mule, was released for the first time today, and it didn't take long before sizes began selling out. For fans who weren't able to cop a pair, not all ...

When Nike’s Radical AirFlow top first appeared at Western States last year, it didn’t arrive with a lengthy explainer or a tidy innovation framework. It simply showed up in its perforated, slightly ...

Supreme, New York's cool skate shop that's turned into a billion-dollar business, started in 1994. It was even subject of a recent 30 for 30 episode on ESPN. Nothing's more tied to the brand—besides ...