NON-CONVENTIONAL TRADE MARKSBusinesses and consumer behavior worldwide in the present day have evolved rapidly with ...

Discover how P&G's CMO, Mukta Maheshwari, emphasizes understanding consumer wants for successful brand building amidst ...

In the absence of preservatives, companies are turning to new types of packaging to keep their products fresh and intact ...

A federal judge granted a preliminary injunction blocking an important California law from going into effect. SB 343 aimed to ...

California's new packaging law shifts recycling costs to manufacturers. Regulators say consumer impacts may be limited, while ...

Polystyrene — the plastic America loves to hate — wants a second chance. Used in foam cups, packaging peanuts and the molded ...

Virtual prototyping enables brands to evaluate packaging alternatives in months instead of years amid evolving sustainability ...

As an industry, we collectively invest tens of millions of dollars each year promoting our company brands, and it’s paying ...

New research from T&T Design Group reveals that hybrid human-AI packaging outperforms pure AI and traditional human design in ...

Companies are redesigning packaging and slashing marketing budgets to maintain the psychologically important threshold. | ...

After decades of mostly failed attempts to make reusable bottles, tubs and cups work, looming waste-reduction laws are forcing companies to take a harder look at putting drinks, food and everyday ...

PepsiCo (NASDAQ:PEP) operates across global food and beverage markets as Nasdaq Composite activity, manufacturing, ...