Discover how coupons can increase store traffic, customer loyalty, and sales. Weigh the pros and cons to boost profitability in your business strategy.

Learn how to coordinate email and SMS campaigns for small businesses by using each platform effectively and automating with ...

Unilever says it's working with "close to 300,000 influencers." Industry experts say its moves have galvanized the creator ...

Stop fighting for eight seconds of attention. Start building the long-term trust required to earn a lifetime of permission.

Keep your emails out of Gmail’s Promotions folder. Here is how to write high-quality, personalized content that will stay out ...

Email personalization can transform campaigns or destroy trust in seconds. Getting it right requires more than dropping a first name into the subject line — it demands a strategic approach grounded in ...

Marketers today are tasked with delivering hyper-personalized messaging at scale. Luckily for them, AI has made it possible to reach individuals with uncanny precision (as we all know: right message, ...

Referring to successful email marketing examples from top brands is one of the fastest ways to spark fresh ideas for your own inbox strategy. The best email marketing examples strive to connect with ...

Co-authored by Nigel Bairstow, Ph.D., and Meezab Fatima Khan, Research Assistant Artificial intelligence has quietly reshaped the way we shop, listen to music, and even decide what to eat for dinner.

Former National Security Adviser John Bolton allegedly used a private email account that was at one point hacked by a “foreign entity,” an FBI search warrant affidavit released Friday revealed. The 41 ...

In a digital-first era, customer loyalty is no longer an expectation. It’s something that can’t be bought or bribed, but rather earned through intentional action. Yet content marketers can build ...