The 2024 Olympics proved live sports could be transacted programmatically. The 2026 World Cup tests whether that spend holds ...

Data released this week examines agentic media buying in programmatic advertising and how it compares with traditional non-agentic buying across CPM and fill rate monetization metrics.

Atria's collective approach is a response to growing monetization challenges and the need to protect the value of human ...

Viasat (NasdaqGS:VSAT) has partnered with Magnite to introduce programmatic advertising across in-flight Wi-Fi and ...

For the Out-of-Home industry to earn its rightful seat at the media planning table, it must speak the language of accountability. OAAM's new unified measurement framework is exactly that, a long ...

While they may solve some of programmatic advertising's biggest problems, curated deals still introduce their own specific ...

Intent IQ's identity resolution technology enables publishers to connect previously unaddressable inventory to existing demand sources by enriching bid requests in real time during the programmatic ...

It’s a question The Drum has been exploring in its documentary series All Media is Commerce Media: are retailers simply the ...

IQ launched atlasIQ B2B Audience Activation to help marketers activate first-party intelligence-driven audiences in media ...

Buyers are moving beyond scale alone, using curated supply, contextual intelligence and optimisation to drive stronger ...

A new campaign called Independent Podcasters Day is designed to showcase the unique accomplishments and challenges of ...

A Layer 1 network must independently verify every single transaction moving through its system via thousands of globally ...