Digital innovation alone does not define a brand; the challenge is whether, in the pursuit of becoming something new, we can ...

Sporting Clube de Portugal is celebrating its 120th anniversary with a fresh new brand evolution, shaped by the club's iconic ...

One of the greatest things about Star Wars being such a massive universe is that it allows creators, no matter what project they're working on, to draw inspiration from one another. We've seen this ...

Add Yahoo as a preferred source to see more of our stories on Google. Few fast-food logos are as recognizable as the smiling red-haired girl used by Wendy's. The image has appeared on packaging, signs ...

A long-time Cincinnati restaurant and microbrewery has announced a full rebrand, complete with a name change.Announced during Friday's Official Bockfest Happy Hour keg tapping, Moerlein Lager House ...

Even Charles Darwin was puzzled by the evolution of the vertebrate eye. New research suggests that it traces back to a cyclopean invertebrate with a single eye atop the head. By Carl Zimmer Look at ...

We all love Super Bowl logos. From the humble beginnings of the AFL-NFL merger to the flashy, city-inspired designs of today, these logos have evolved just like the game itself. We’ve seen everything ...

Honda is changing its logo, going from the old "H" to the new "H." The new badge will make its way onto the front and rear ends of the brand's future EVs and hybrids, starting in 2027. The shift will ...

CNBC and its sister networks, including USA, Golf Channel, and E!, are spinning off from their former parent company Comcast NBCUniversal to form a new publicly traded company called Versant. As part ...

What's your reaction when you hear — or read — the words "Harley-Davidson"? The name makes people think of cruising off into the sunset on the open road, setting the rules as they go along, with no ...