A quick makeup reset that makes getting ready feel easy again. Follow this 5-minute tutorial for a fresh, lifted look.

Summer makeup usually follows a similar prompt: glowy, bronzy, and easy to use, and one of the season’s most highly ...

If you have gel polish that will not budge, acetone can help loosen it so you can remove it more easily. But the big question ...

Laura Geller has a simple approach to vacation beauty routines: Pack products that do more than one job. The makeup artist just exclusively revealed the top three products she always packs on trips ...

The night's most emotional speech came from Markiplier, who admitted he hadn't attended VidCon in years. Standing on a stage ...

Experts reveal why Gen Z's biggest online conversations now happen beyond traditional social media platforms, urging brands ...

You've probably seen the transition blush look all over your timeline. But do you know who actually created it, and why the beauty community is so upset right now?

Beautyblender’s humble pink sponge — straightforward in its use, simple in design — is an unlikely revolutionary. The egg-shaped applicator transformed how foundation is applied, and has sold over 50 ...

Today is Social Media Day, the annual celebration of the digital spaces that keep us connected, entertained, and endlessly ...

Beyoncé is giving fans a glimpse into her hair care routine, showing off her natural, everyday hair journey and what products ...

The Chicago-based TikTok star shares her journey to sobriety and hopes for claiming a place in the beauty industry.

Why some argue the social media ban could have a profound affect on how young people gain new knowledge and the rest of us move around online ...