Innovative packaging designed to engage football fans during key sporting moment ...

The FIFA World Cup 2026 is expected to see over $10 billion in global advertising and marketing spend, highlighting the event ...

BRITAIN is at the bottom of the World Cup league table for “bevy levy” packaging fees – with the industry demanding a review ...

Smurfit Westrock has helped Coca-Cola China develop various paper-based packaging solutions for its World Cup lineup, ...

In this edition of the Brief we examine the use of packaging throughout this year's FIFA World Cup, from limited edition ...

This marks the the first time McDonald’s has changed the color of its iconic red fries packaging. The range also includes ...

McDonald’s is launching new FIFA World Cup 26 menu items and themed collectables at participating restaurants across the USA. The fast-food chain is rolling out a limited-time World Cup range as ...

Coca-Cola is rolling out a limited-time World Cup soccer ball bottle at Walmart, using a McRib-style marketing playbook built on scarcity and hype.

MUNICH, GERMANY - JULY 09: A detailed view of a bag of popcorn seen on the pitch after the final whistle in the UEFA EURO 2024 Semi-Final match between Spain and France at Munich Football Arena on ...

New flavour line-up: Walkers is debuting bangers & mash, Spanish queso, and Portuguese chorizo & onion crisps for the 2026 FIFA World Cup. Limited-time availability: The flavours are on sale in UK ...